VANS SNOW
Vans snowboard boots combine cutting-edge technology with timeless style, delivering unmatched performance and comfort for riders of all levels. Backed by the world’s top snowboarders, Vans continues to push the boundaries with advanced features like precision-fit liners, hybrid lacing systems, and ultimate durability for the most demanding conditions. For this campaign, I worked with the Vans snow team to capture content to produce the seasonal campaign and introduce the latest evolution of Van’s pinnacle snowboard boot in it’s collection, the Infuse.
THE INFUSE
RULE ‘EM ALL
THE IDEA
Endorsed by Vans global snow team rider Pat Moore, the Infuse is a high-performance, all-terrain snowboard boot. Designed for versatility, it adapts to Moore’s evolving style, equipping him to conquer any terrain. We showcased Pat’s dynamic riding alongside clips of him customizing the Infuse’s tech to match changing conditions and terrains as he ruled them all.
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KUZYK
VANS x HOWL
Vans partnered with HOWL for an exclusive collaboration celebrating Vans snow boots and apparel. With a shared team roster of pro snowboarders from all over the world, Vans and HOWL family members Darrell Mathes, Jake Kuzyk, Dan Liedahl, and more, have unanimously adopted the Vans Hi-Standard boot as a team favorite, thus making it the perfect style choice for this project.
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DANIMALS
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