ULTRARANGE 3D
The Vans UltraRange 3D is the latest progressive style in Vans’ innovative lifestyle franchise. A bold outlier in aesthetic surf design with a mission to elevate the standards of everyday comfort and grip, the UltraRange 3D sustains Vans’ testament to providing functional, versatile footwear that allows you to explore your creative pursuits further and longer.
THE IDEA
GET THERE.
Everyone knows here. Here is the routine, the grind, the norm. Chances are if you are reading this, you are here right now. But There. There is exciting, there is unexpected, there is unknown, there is free, there is where we are all trying to get to. Whether your there is the weekend, a faraway place or a show you’ve been wanting to see. The UltraRange will take you to it, where ever your there leads you. Get There.
Our team partnered with Vans surf athletes Nathan Florence and Wyatt McHale to embark on an adventure to an elusive wave in Panama and capture content of the epic surf trip and all the shenanigans that ensued in the all new UltraRange 3D.
VIDEO
DIGITAL
RETAIL
ORGANIC SOCIAL
Collaborators: Chase Nann, Daniel Russo, Mark McInnis, Nate Rogers, Reagan Ritchie, Nolan Hall.