VANS FAMUARY

Famuary was created for Van’s customer loyalty program, Vans Family, to increase sales and ecom traffic during one of the slowest and most bummer times of year, the post-holiday season. The solution, to create our own event to keep the good times going during the January through February months. For 20 days straight, Vans Family members were invited to enter the daily sweepstakes to win rad prizes. This campaign ran in Vans retail stores, ecom, and social media channels. The result, it was a huge success that dramatically increased membership, site traffic, sales, customer engagement and helped combat post-holiday blues with some much needed stoke.