Dane Reynolds Paradoxxx

I had the awesome opportunity to work with the surfing GOAT, Dane Reynolds, on his new signature shoe in the Vans Surf line, the Paradoxxx. Given the name and Dane’s creative nature, we knew we had to do something unexpected and different than what everyone would assume we would make for an ad with his level of raw talent. After a few phone calls with the master and a smorgasbord of genius ideas thrown around, this completely ridiculous one rose to the top and we just all agreed it had to be done.